VFV Ep 46
[00:00:00] Hello, I'm so glad that you are here. Thanks for being here. Are you 
ready for me today? Are you positive you're ready for me today? I have my 
ranty pants on for a really good reason. This isn't for everyone, of course, but 
there are some people who have a mindset block about their freebies and value, 
and we're going to dig into that today to switch your mindset.

So where's this coming from? As many of you know, I've been, well, as many 
of you know, why am I assuming that, as you may know, I have been running 
events, online events since 2018. I was actually doing it well before then, but 
very specifically since 2018. And, you know, that's giveaways, bundles where 
people pay for the access to the products.

And, [00:01:00] you know, some summits done. Lots of all of... So my biz 
partner, Rayven, and I actually have our own site at Bundle Bash, which means 
that every single month we are talking to a ton of people. I'm bringing them in, a 
ton of entrepreneurs. I'm bringing them in for each bundle 'cause we're in a 
bundle every single month.

And, on top of the stuff that I'm still managing and hosting my own stuff. So I 
talk to a lot of people a lot, a lot... And one thing that pops up when we are 
having a conversation for giveaways, is when I am asking them to fill out full 
submission forms and they need to put a dollar value on it.
When I'm doing a giveaway, there are oftentimes that my recommendation is 
for that giveaway... And this is the ones that I run on my personal site. I am 
100% open for it to be something that you already [00:02:00] offer on your 
website. In fact, I highly recommend it.

I highly recommend you take one of your opt-ins, one of your freebies from 
your site that is converting for you, that has excellent conversions, and putting 
that. That is a great use, but there was a but coming out, right? When I'm asking 
this and I'm asking people to put a value on that, you know, what's the value of 
your product?

They're like, what are you talking about? It's free. No, no. What you're charging 
for it or not charging for it is not the value. And I think that that is an issue for 
some people that are out there. You know, I think it's a block for some people 
that are out there, not necessarily everyone.

So this might scroll all over the place, so hold on. And I'm not very ranty, so 
that's really good, right? Or is that not good? [00:03:00] Did you want me more 
ranty? Maybe I'll amp up. We'll see. Maybe the energy will ramp up. So, okay, 
so one big thing that's been awesome about working with so many different 
people from so many business demographics.

You know, the financial demographics, what I'm talking about is this is not 
something that only the new people are dealing. Or only the new people are 
confused about. This is something I'm seeing businesses that, uh, you know, 
they're in high six figures and they're still going. What? That's a freebie what do 
you mean?

You want me to put a value on it? Oh, man. Do you already feel it? What do 
you mean? What's the value of my free? Well, your freebie should be something 
that you would charge for. Even if it was only 10 bucks, your freebie should be 
so good that you could charge for it. That's how you bring people in. That's how 
you show people who and what and everything so that they get to know, like 
trust you.

It is by giving them an amazing offer. And I'm not saying that you are giving 
them the moon by any means, 'cause that is the ex-- that, I don't wanna say the 
exact opposite. That can be counterproductive, right? If you're giving them too 
much stuff, then maybe they don't even dig into it, you know? Opt-ins typically 
have the best conversions when they are super quick.

Here's one. Here's one concern. Here's how we're gonna fix it, and here's how 
we are gonna fix it quick. So you're not looking to change somebody's mindset. 
This is not like a three year plan kind of thing. This is-- this is, you're gonna dig 
into one super, super pinpointed topic and help them fix it right away, or help 
them feel like they have made progress on it right away, that's a value.

So you need to put a price tag on, well, what is that value? Okay, so if, if you 
were charging for this, what would you charge for it? And a lot of people are 
like, well, I wouldn't charge for it. You know, I-- I mean, you could feel when 
you're talking this out with people, well, I wouldn't charge for something like 
this. It's like, well then why are you expecting people to put their email address 
in to get it? If it's not something you would be willing to charge for, why are 
you expecting somebody else to value it more than you do? And I know a lot of 
it becomes because we're just like, well, we need to put something out there 
super quick and we need to, you know, we're just gonna do a quick checklist 
because we know that they need to consume it quickly.

Right. But if you do that super quick checklist, the value isn't necessarily just in 
that checklist. It's in the checklist and the videos that you might give 'em in 
emails after that. It's in the checklist and the emails that have more training in 
them talking about the checklist. The checklist might only be two pages long or 
one page. It could be in one page, but the value's in what you are also giving 
them with that, because there should be some kind of little mini course going 
along with it, right? Or a mini class. And that's what the emails are. It's a 
training. When you're telling them, talking 'em through that super quick 
checklist, there should be emails for it, right? You're not just like, send it to 'em. 
Here you go. Thanks, bye. You know, that's-- that's not how you do internet 
marketing, right? So we have to look at that whole package and yes, part of it is 
the fact that, okay, well we know we always do an automation or a sequence, 
right? So in, I know a lot of people are in your brain going, well, that's just what 
we do, the, we do the training afterwards.

Yes, that is what we do, but there's a reason, and the value is in that of we're 
sending all that stuff because we want them to use it. We want them to learn 
from it. We want it to pinpoint, okay, this is where you're going so that we can 
lead you into, and this is how I can help you even more. There's value in that.

So really pay attention to, yes, I knew I was gonna make this short and I wanted 
to make it short. Pay attention to your freebie offer, and is it something that you 
would charge for? If it's not something that you would charge for, then take a 
look at two things. Is it because you don't feel like you're delivering a result or 
is it because you are not also adding which kind of leads to the first part? You're 
not also adding some kind of training to it. If you are adding the training to it 
and you're getting a result, then this is something that you could sell. Doesn't 
mean you'll want to, but technically it could be something you could sell. So 
take a look at that.

I didn't even get on my ranty soapbox. Oh my gosh, I'm so sorry. I'm gonna 
have to find another topic. I thought I was gonna get ranty about this, but 
obviously not. All right, so take a look at your opt-in offer. If you're questioning 
any of it and want some feedback, you know, head on over to my group, jump 
on in there and let's chat. We can get other people involved and have a 
conversation about your opt-in offer, maybe how you can plump it up if you 
need to, or just take a look at it and see if you're marketing to the right people. 
You know, it's that easy. Just gotta talk to a few people that are in the know? 
No, not in the know. Just talk to a few people that are also entrepreneurs and it 
does help a lot if you're talking to people that are not in your niche. It's amazing 
what you can grab from other people that are not in your niche because they're 
not gonna think the same.

They're gonna think of other stuff that their niche might like, and you get great 
ideas for it. So, join us over in the free group and let's hang out and let's talk 
about it. Let's go over your opt-in, your freebies and see if you feel like they 
have value or not. If they don't, then we definitely need to have a conversation 
about it.

Alrighty, have a great week. I will be talking at you next week.