Let’s be real…
that’s silly for me to even type unless you don’t know me. I’ll see if I can quit talking like that LOL I’m all about the real so that's ridiculous to type.
But, that's the saying, so let’s be real for a few minutes.
We are resistant to certain words and phrases. Our experiences dictate what those words are.
Me? I’m quite resistant to common biz terms. No reason really and I’m not going to analyze it, I just know I am. You bring up elevator pitch and I tune out. Kiss my ass, bu-bye.
It doesn’t have to make sense, I just have to understand that happens and rephrase what needs to happen. And the idea of what an elevator pitch is…that's important to growing my business.
You might be wondering if you’ll ever find your voice as a business owner. You will, or you won’t be a business owner long. It’s a hard truth. If you don't tell people you sell things then you can't sell. It starts off as that basic.
Some people may know that you’re an entrepreneur… but do they have any idea what you actually do? How can you find ways to get the word out about your business and do it without spending a fortune on ads and help? Can you achieve this without sounding desperate? (quick note, desperation is obvious in marketing and blocks sales)
This is the concept of the elevator pitch…ugh, I really need to come up with my own phrase for it. OR maybe I just need to write it out a million times on a chalkboard and take away it’s annoying power of resistance it puts in me. See, I’m a work in progress as well.
Think about it, you would likely spend thousands in time and money to crafting an advertising message to push the word out about your business. That’s what the big dogs do that we look up to in business right? So why not do a very simple thing and start offering a basic explanation of the products and services you deliver with your business? At the very least, at some point someone who knows someone who needs what you deliver, will remember your name and that can turn into a profit producing situation for you.
That is N.E.T.W.O.R.K.I.N.G.!!!
Here are some EASY ways to let people know about your business!
Any chance you get, have your business card ready.
Yes, I said biz card. I know it’s old school, but seriously, how else will someone remember the website you told them unless you give it to them? The new one’s I had printed off have a QR code on the back that takes them to a page with my site, free group, product I want highlighted, and the podcast.
You can save yourself a lot of time trying to explain what you do as you hope they remember. Just sum it up on the business card and put in a compelling logo as well as your basic contact information. Then, you can talk with people about your business offerings.
Before the conversation goes off the rails, put your business card into their hands so that they can refer back to it later and maybe even follow up and want to do some business with you. Make sure you are saying that you hope they will pass the card on to someone they feel it would help.
Network like crazy.
Networking = Sharing. Make sure you are asking all about them so you can point people to their biz.
Another way to get comfortable talking about yourself as a business owner is to network with other business owners. These people will be in various phases of their business. Some may just be starting out. Others may have had their own company for years. Still others maybe have even flipped businesses, making this old hat to them.
The point is that if you surround yourself with like-minded individuals who are also eager to get the word out about the products and services that they supply to their customers, you will adapt to their way of speaking and ease into the habit of talking freely about having your own business. You’ll also be able to refer each other to friends and aquantances!
This is just one benefit of being in the Boss Action Membership. We know each other in the membership and it’s easy to promote each other.
Work up an elevator speech.
Bleh…ok, ok, I’m gonna work on this. See, typing it more is making it better.
Elevator pitch, elevator pitch, elevator pitch.
An elevator pitch is a brief explanation, just a quick few sentences, letting people know about your business and what you offer. They call it an elevator pitch because you should be able to say the words and offer the explanation in a clear and direct way and do it in the amount of time it would take to ride an elevator.
I have resistance to it because I feel like I have to rehearse these sentence and I know it will sound fake as fuck.
Yes, you are reading me working on my mindset right this minute…members are used to this journey. ROFLMAO
Being able to whip this simple message out at a critical time is definitely a good way to get into the habit of talking freely about your business with other people. Plus, that simple phrasing will help cement in people's minds what it is that you do in your business.
SOOOO, yes this is important. We need to have quick and easy phrases and words for what we do.
Believe me, I’ve had people ask and then I stare at them blankly as they stare at me blankly and it’s a bit awkward ya know. Plus they won’t remember anything except I didn’t know what I do bahahaha Cool, that works well. I totally came across as someone they should hire. (eye roll)
So get practiced at saying what you do. Say it with authority even if they won't understand it.
When I tell most guys in our life what I do they can’t comprehend. And they don’t need to. They are not my target market. They aren’t female entrepreneurs working online. But when I’m confident in what I’m saying it’s easy for them to remember key terms, female entrepreneur working online…oh hey, go talk to my buddy’s wife Val.
See how that can work?
I’ve blown so many networking opportunities because I wasn’t confident in what I offered.
This is why it’s important to know who your target market is. If you haven’t gotten clear on that, take 20 minutes and watch my Who The Hell Are You Talking To? video and fill out the quick worksheets.
It's time to own what you do and spread it wide.
If you aren’t confident in yourself and your message, join us in the Boss Action Membership. I’d love to coach you!